WHATS IN YOUR CUP OF TEA ?

Follow your dreams (1)

“Black or white?”is a question increasingly being asked when you walk into a restaurant and ask for tea.

Black is what it sounds like black tea while white is if you would like  a dash or two or three of milk.

Tea holds a special place in Kenyan households and hearts,it is the drink of choice that we give to welcome visitors into our homes and is a sign of the high esteem with which we hold them .

Tea is the preferred beverage o choice in most Kenyan households and many people will swear that their mothers way of preparing tea is the best.There have been broken hearts where tea was involved and it was brewed not quite up to perfection.

Some people do take their tea up a notch by adding spices like tea masala,cardamons,cinnamon or fresh ginger or rosemary.Al little while back I had a recipe for Chai Tea .

Tea drinking is embraced across many cultures in Africa,Europe,Asia the middle East and in the Americas.

Countries like China,Japan,Russia,England,India,Turkey,Egypt and Morocco have tea drinking traditions spanning hundreds of years.You have not really enjoyed tea until you have  attended a Chinese or Japanese tea ceremony where in both of  of these cultures  tea holds a special seat of honor .

The tradition of tea drinking as a way to maintain a healthy lifestyle goes back hundred of years .According to early Buddhist texts,tea was described as a potent medicine for promoting good health,aiding digestion and relieving the  symptoms that accompanied the common cold.

There are many varieties of tea available apart form the black tea,there is green ,white ,herbal  and more recently we have been hearing of purple tea and its benefits.

For a country of tea drinkers like Kenya as well as for anyone who enjoys their tea,are there any benefits to a daily cup of your favorite hot beverage?

Apart from the effects tea has of refreshing and restoring us (I am sure you know a few people who cannot function without their favorite hot beverage),science is just now discovering the health benefits that accompany tea drinking.

According to the Academy of Nutrition and Dietetics,the biggest evidence in support of tea drinking has been attributed to the antioxidants it contains that have been found to improve heart health.

These anti oxidants found in both green and black tea which are different from what we get from fruits have been attributed to have disease fighting capabilities.

The work of antioxidants is to look for free radicals roaming around your body and to get rid of them.These free radicals are the cause of many degenerative diseases and also occur as a result of aging.

Antioxidants work by  detoxifying the body of  these free agents so that they do not cause disease through the damage of body cells.

Countries like Japan and China that have a tea drinking culture reportedly have less incidences of heart disease and some cancers according to John Weisburger, PhD, senior researcher at the Institute for Cancer Prevention in Valhalla, N.Y.

Caffeine is the stimulant found in tea as well as coffee is a mental booster ,elevates our moods and gets us started in the morning .Like all good things  to be able to enjoy the benefits of tea it should be taken in moderation.

Drinking more than 3 tea cups(not mugs) of tea is advisable and it should not be given to young children and adolescents as it hinders the absorption of iron which young and growing bodies need lots of in order to grow.

Just out of  curiosity I would love to know just how many cups anyone reading this takes of tea and how best they like it,brewed or instant though I must say instant tea has nothing on brewed tea(I might be biased).

As always we love reading your comments and suggestions,looking forward to seeing you in the comments later.

 

BRIDGING KENYA’S LOCAL CONTENT GAP

LOCAL CONTENT

Maridadi started out  as a food blog ,it was the fourth blog i had started and it was l in an effort to bridge the local content gap  in the Kenyan  market.

I was tired and maybe bored of reading stories from other continents,great as they were i needed to read stories that were  closer to home.

And i started writing about cooking traditional Kenyan vegetables,getting adventurous with ugali,i even wrote about boiling green maize/corn a tasty delicacy especially right now when we are having the rainy season.

And yes i even had a matumbo (goat tripe) recipe.

It was exciting to see the many peple who read the posts and one of the top favourites from readers all over the world was the njahi or black beans recipe.

So Kenyans……. Africa and the rest of the world  are  ready to hear stories from its writers,just ask Chimamanda Adichie who has had roaring success with her books .

In the beginning it was agonizing ,i  kept on checking the statistics to see just how many people read my posts,i wanted to hit 5000 views with my first post.

But it does not happen that way,like all writers know….. but you write anyway.

If you are an aspiring writer with something to say…write…not for the money but because you want to be part of the exciting changes happening on the african continent and in your country.

Inspire someone.

Which brings me to my 2nd point….

Social media has changed the way we consume information,how we share it and how we communicate with each other.

Just look at the Facebook groups that are  bringing together individuals from all the 5 continents sharing a  common interest(s).

We are filtering out information already and creators of content need to recognize that we cannot be everything to everyone,find your niche audience then go for it,write ,create and share your it.

You will only be great at what you do if you love what you do.

Your blog will turn into a rich,vibrant space where people can share ideas when they see the love  you have for what you do.

When Mozilla released a report on a study they did last year on how technology and design approaches can help grow the creation of local content, they found some interesting things about Kenya.

Here are a few findings from the study

  • Beyond Whatsapp  and other social media platforms many Kenyans have very little  use of the internet.
  • There is a very glaring lack of local content especially for non English speakers.
  • Gossip and entertainment news form a very large proportion of local content that is available 

With these findings in mind,i am on a mission to campaign for more local content on the web,i would love to see a Swahili blog up and running in addition to reading more content from Kenyans and other Africans.

Do you have any ideas to share of how we can make this happen,leave  comment.

And if you are a blogger or writer and would like to share your writing with the readers who read Maridadi,leave a link of your blog in the comments section.

Xo,

Ina

DIGITAL SRAMBLE FOR DATA

Almost two and a half years ago i discovered a way to check the statistics on a couple of pages on Facebook.

Then the data available was on how many users were checking onto the page ,at what time they were checking into each page and their age groups.

Now it is no longer possible to do so.

But i wrote a post on the best possible times to post on social media.

Today corporates and governments have discovered the virtual gold mine we are sitting on.

It almost feels like the scramble for Africa all over again.

Pew

The profiles of social media users are tickets to new products and services and tweaking of products and services to suit an increasingly demanding population.

In September 2014,the Pew Research Center released a report on social media use of American adults,Facebook beat all other platforms to remain as the most popular.

At least 70% of Facebook users interact with the site at least once a  day

If we compare this with Twitter usage.

We find that only 23% of internet users use the platform and of these only 19% of the entire adult population.

Instagram has continued to see steady increase too with 26% of internet users and 21% of the entire adult population.

More women are most likely to be active on Pinterest,Instagram and Facebook than men.

They spend far more time on social media sites than men.

And that is where marketers and product developers should be looking .

Let the scramble begin!

MY STORY,WHAT IS YOURS?

For the past one year i have been running a very busy corporation.

It is a large corporation covering the whole of Africa and it gave me sleepless nights.

There was always too much work to do and too little time to do it in.

Too many client meetings to go to.

Too many training sessions.

Too many providers i was running after.

What was a girl to do with all these work load?

But i had a little problem …..

The corporation existed on paper,everything else was in my head.

That is what in other simpler terms is called a dream.

It was time to stop dreaming and to start working.

January of this year and i told everyone i thought would be interested that i was now working for myself.

Maridadi Company is a brand that is proudly African

The name is in Swahili and it translates to beautiful because that is what Africa is.

Our aim is to be the number 1 provider of PR and Communication services to brands that are African or operate in Africa.

Our aim is to create a communication and PR network that builds African brands in words the continent understands thereby creating a consistent narrative .

Do you have a story,whats your African story?