BRIDGING KENYA’S LOCAL CONTENT GAP

LOCAL CONTENT

Maridadi started out  as a food blog ,it was the fourth blog i had started and it was l in an effort to bridge the local content gap  in the Kenyan  market.

I was tired and maybe bored of reading stories from other continents,great as they were i needed to read stories that were  closer to home.

And i started writing about cooking traditional Kenyan vegetables,getting adventurous with ugali,i even wrote about boiling green maize/corn a tasty delicacy especially right now when we are having the rainy season.

And yes i even had a matumbo (goat tripe) recipe.

It was exciting to see the many peple who read the posts and one of the top favourites from readers all over the world was the njahi or black beans recipe.

So Kenyans……. Africa and the rest of the world  are  ready to hear stories from its writers,just ask Chimamanda Adichie who has had roaring success with her books .

In the beginning it was agonizing ,i  kept on checking the statistics to see just how many people read my posts,i wanted to hit 5000 views with my first post.

But it does not happen that way,like all writers know….. but you write anyway.

If you are an aspiring writer with something to say…write…not for the money but because you want to be part of the exciting changes happening on the african continent and in your country.

Inspire someone.

Which brings me to my 2nd point….

Social media has changed the way we consume information,how we share it and how we communicate with each other.

Just look at the Facebook groups that are  bringing together individuals from all the 5 continents sharing a  common interest(s).

We are filtering out information already and creators of content need to recognize that we cannot be everything to everyone,find your niche audience then go for it,write ,create and share your it.

You will only be great at what you do if you love what you do.

Your blog will turn into a rich,vibrant space where people can share ideas when they see the love  you have for what you do.

When Mozilla released a report on a study they did last year on how technology and design approaches can help grow the creation of local content, they found some interesting things about Kenya.

Here are a few findings from the study

  • Beyond Whatsapp  and other social media platforms many Kenyans have very little  use of the internet.
  • There is a very glaring lack of local content especially for non English speakers.
  • Gossip and entertainment news form a very large proportion of local content that is available 

With these findings in mind,i am on a mission to campaign for more local content on the web,i would love to see a Swahili blog up and running in addition to reading more content from Kenyans and other Africans.

Do you have any ideas to share of how we can make this happen,leave  comment.

And if you are a blogger or writer and would like to share your writing with the readers who read Maridadi,leave a link of your blog in the comments section.

Xo,

Ina

4 thoughts on “BRIDGING KENYA’S LOCAL CONTENT GAP

  1. Oh my goodness. I was having a similar discussion with a client yesterday about how we need to.own our space and tell our story ourselves, on our own terms, in our own words. I have a dormant blog where I would write about my family life
    Feeling motivated to start again. I do have many stories to tell

    1. Hallo Wanjoro,
      Yes i did notice you have not posted in a while.write you never know whom you are inspiring.
      Would you mind being part of a bloggers coffee date next month?

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